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Blue Nile: Products & Services

Blue Nile is one of the largest jewelry stores online. Blue Nile sells high quality conflict free diamonds and exquisite fine jewelry. Blue Nile does not just sells diamonds and fine jewelry, they also offer numerous educational articles so customers can learn about the different types of diamonds so they can make an educated purchase..

Blue Nile offers:

Blue Nile: Company Background

Blue Nile was founded in 1999 and today is one of the largest online stores of diamonds and fine jewelery. Blue Nile only uses 100% conflict free diamonds and uses only the finest diamonds in their jewelry. The Blue Nile head office is located in SeattleWA, USA.

Blue Nile contact information:

Phone: 800-242-2728

Phone: (206) 336-6700

Fax: (206) 336-6880


Blue Nile: Customer Feedback & Reviews

Customer feedback for Blue Nile is very mixed. Blue Nile received customer compliments about their fast shipping, free or inexpensive shipping and low prices, and most customers were very happy with their purchases. However, some customers were not happy with their purchases and felt that the jewelry was lower quality than they expected. There was also some customer complaints about poor customer service. 

Some customer reviews were:

"I ordered a necklace for my girlfriend's birthday. I ordered it around 4 PM yesterday, and it was here by 10 AM this morning. And for only $7.00! Packing was excellent, and the necklace is beautiful. I'll definitely buy from BlueNile again in future...."

"My experience with them was top notch....".

"I am very unhappy and highly disappointed with my last purchase with Blue Nile..."

"Well...there goes my lunch money for the next five years. It's amazing to me that people actually rate this diamond mill with high ratings. My diamond in particular was square (ascher) cut and although the clarity and carat were correct, I got it appraised by a reputable gemologist in West LA who gave the color an "H" instead of the "G" I paid for. Also he appraised the cut as "fair" whereas I specifically ordered "very good..."

"I got a Mother's Day Living Social deal for Blue Nile and used it to buy a silver ring and matching earrings. Shipping was fast and it was packaged beautifully. I would definitely use them to buy jewelry of a simple design..."

Blue Nile: Business Credibility & Trustworthiness

Blue Nile is accredited with the Better Business Bureau and has a BBB rating of "A+". Over the last three years, there has been 15 complaints filed against Blue Nile with the Better Business Bureau. All 15 complaints have been closed to the Better Business Bureau's satisfaction. Blue Nile was awarded the Circle of Excellence Platinum Award in 2002 and has been awarded it every year since then. Blue Nile has been awarded an "Elite" rating by Stella Service.

Blue Nile: Website Popularity & Google Ranking

Blue Nile website popularity:

  • Blue Nile has a worldwide Alexa traffic rating of 13,795
  • Blue Nile has a Google pagerank of six out of ten.
  • The Blue Nile site gets around 37,380 unique visitors daily.
  • About 60% of the visitors to the Blue Nile site are American.
Blue Nile: Social Media Presence

Blue Nile social media presence:

  • Blue Nile can be followed on Facebook; they have 197,312 likes on Facebook and have 12,109 people talking about them. Blue Nile updates their Facebook page 3-5 times a day.
  • Blue Nile can be followed on Twitter; they have 9,009 followers on Twitter and have posted 2,723 tweets. Blue Nile tweets a couple of times a day.
  • Blue Nile offers an email mailing list that customers can sign up for to keep up to date with all their great sales and new products.
Blue Nile: Website Security & Safety

The Blue Nile site is Norton Secured, powered by VeriSign. Blue Nile uses a SSL certificate to keep their customers' information safe from hackers. Google Safe Browsing lists the Blue Nile site as "not suspicious" and states that no malicious software or suspicious content has been detected on it in the last ninety days. 

Blue Nile: Pricing & Packages

Blue Nile offers slightly lower prices than the majority of other online jewelry stores. 

Some of Blue Nile's most popular jewelry:

  • Premier Akoya Cultured Pearl Earrings in 18k White Gold (7.0-7.5mm) : $385
  • Freshwater Cultured Pearl and Peridot Earrings in Sterling Silver : $55
  • Oval Sapphire and Diamond Pendant in 18k White Gold : $5,550
  • Diamond Tennis Bracelet in 18k White Gold (3 ct. tw.) : $4,300


Blue Nile: Shipping Rates & Policies

Blue Nile shipping rates and policies:

  • Blue Nile ships to the United States, Canada and 42 international locations, plus ships to American APO ad FPO addresses.
  • Blue Nile offers free shipping to all countries
  • Blue Nile offers free FedEx Priority shipping on all orders over $200. 
  • Blue Nile offers free FedEx Ground shipping on all orders under $250
  • Blue Nile offers free FedEx 2Day shipping on all orders from $250 - $1,000
  • Blue Nile offers free FedEx Priority Overnight shipping on all orders $1,000 and above
  • Blue Nile offers FedEx International Priority on all international shipments
Blue Nile: Payment Methods Accepted

Blue Nile accepts all major credit cards; they accept MasterCard, Visa, American Express, Diners Club, JCB, Carte Blanche, and Discover Card. Blue Nile also accepts payments through PayPal, debit cards with Visa or MasterCard logo and bank wire transfers. Blue Nile does not accept checks, debit cards without the Visa or MasterCard logo, ACH, or cash. 

Blue Nile: Returns, Refunds & Exchange Policy

Blue Nile refund policy:

  • Blue Nile offers a 30 day return or exchange policy.
  • Customers are asked to call Blue Nile's customer service at 1-888-565-7610 to get a Return Authorization Code
  • All items must be returned in its original packaging and include all paperwork.
  • All returns should be insured.
Blue Nile: Product images & screenshots
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